Measuring your web analytics, one click at a time.
Amazon.com, Inc. (Amazon) is an American online ecommerce company headquartered in Seattle, Washington. While Amazon started strictly as an online bookseller, it has since branched out to offer DVDs, CDs, downloadable content, software, video games, clothing, home electronics, ...
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So if you Google “Google” the first result states, “Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking … (for)” (Google, n.d.). We all know that Google is the top-ranked ...
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When it comes to measuring website analytics, there is little doubt that Google Analytics is the king. While it can be debated whether or not it is the best or most accurate tool, there is very little debate regarding its influence. With its name recognition and $0 price ...
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When embarking on creating your company’s social media strategy, it is not uncommon to go out and build accounts on every possible network to match your company name. This is a strategy I am full-heartedly behind. The worst-case scenario is that you have at least prevented ...
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As a continuation to my previous post where I discussed the importance of looking at page views from a Qualitative perspective, I felt important to discuss the significance of landing pages. “What is a landing page?” you may ask, well according to the Web Analytics ...
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In the world of web analytics, there is probably no other statistic that is more overused yet misunderstood than page views. According to the Web Analytics Association, a page view is, “the number of times a page was viewed.” (Web Analytics Association, 2008). At face value, ...
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